Schedule - 2.28.08

Last revised: Feb. 1, 2008. Subject to change. Please check back or follow the conference blog for updates.

Thursday, Feb. 28

8:45 am Registration & check-in

9:15 am Developer’s World | Emergent content: Yours, mine, ours

Rather than trying to “own” content spiraling through the mediascape, enterprising businesses allow content to have a life of its own, as others repost, edit, parody, mashup or comment on it. While surrendering ownership may seem a counter-intuitive business strategy, content free-for-alls, with soft brand associations, can expand audiences, reach and influence.

Session Chair: Dale Peskin, Managing Director, iFOCOS

* Chris Willis, Footnote
* Eduard Danilo Ruiz, Danilo Black
* Michael Smolens, CEO, DotSUB
* Adam Hoey, Director, Enterprise Business Development, Proteus

10:15 am Social Entrepreneurs | Journalism as a Cause

As the economics of industrial journalism give way to the disruption and innovation of a digital, connected culture, new models of financing and practicing journalism are emerging. What lessons from social entrepreneurship are applicable here? If journalism makes the world better, should we think of it as a social cause rather than a commercial venture? Can journalism still produce financial results?

Keynote conversations with:

* Alberto Ibarguen, President, the John S. and James L. Knight Foundation
* Diana Wells, President, Ashoka

Moderated by Keith Hammonds, Ashoka

10:45 am Break and Networking

11:15 am Networked Economics | Leveraging connections
Everything is networked: friendship, professional life, customers, knowledge, causes and commerce. These networks represent new opportunities to invent, innovate and disrupt. What do philanthropists, advocates, social entrepreneurs, tech startups, journalists, venture capitals and everyday users now have in common? Have networks changed the nature of business?

Session Chair: Merrill Brown, Chairman, NowPublic

* Lawrence Wilkinson, Founder, Global Business Network
* Chris Tolles, CEO, Topix
* Nic Fulton, Chief Scientist, Reuters Media
* Tom Bosco, VP, Video Sales, Fox Interactive Media
* Suha Araj, Founder and VP of Strategy, Real Girls Media
* Jennifer Carroll, VP, New Media Content, Gannett
* Randy Paynter, Founder and CEO, Care2

12:15 pm Conference Wrap-Up / Intro to Open Space

As we sharpen our questions and conclusions — and reflect back on the conference experience through a multimedia presentation from Vuvox — we will also set individual agendas for the afternoon’s “Open Space,” where we will break up for meetups, working groups and networking to define our next steps. Think about who you want to meet and what you want to do before leaving the conference.

12:35 pm Lunch

2 – 5 pm Open Space | Bringing your ideas to life
Self-organized meetups, workshops, demos and networking define next steps, actions and agendas. Kaliya Hamlin, an experienced unconference producer and facilitator, will support peer-to-peer learning and sharing this afternoon. Take this opportunity to dive deeper, share ideas and integrate all you heard at We MediaMiami 2008. Anyone at the conference is welcome to put forward a topic–a couple have been arranged in advance (see below).

Don’t miss this exciting afternoon. The space will be open from 2-5 pm with a 30-minute closing discussion at 4:30 pm.

2:30 – 3:30pm Concurrent Open Space meetings, including:

1. Workshop | Harnessing a distributed world

In a networked culture, innovation and creativity emerge everywhere. This workshop will illustrate how small networked teams of part-time employees and volunteers collaborate to produce Global Voices Online, a human-powered aggregator of ideas emerging from every corner of the planet.

Session leaders: Solana Larsen and Georgia Popplewell, Co-Managing Editors, Global Voices

2. Working Group | Change The World
How can media and technology be used to facilitate meaningful and measurable change in our society?

Working Group Chair: Brian Reich, author, Media Rules!

* Ruth Behar, professor of anthropology, University of Michigan
* Luis Ramiro Beltrán, Bolivian journalist and scholar
* Andrew Karanja Githeko, Chief Research Officer & Head: Climate and Human Health Research Unit, Kenya Medical Research Institute
* Tom Kennedy, Managing Editor for Multimedia, Washingtonpost.Newsweek Interactive
* Pedro Paulo Poppovic, Editor, Sur International Journal of Human Rights
* Tini Tran, correspondent, The Associated Press
* Wang Wei, Senior TV anchorwoman and journalist, Shanghai Media Group

3. NewsTrust Salon | Good Journalism

Join a fascinating group discussion on how to find good journalism online, hosted by, our social news network. We will have a diverse group of journalists, educators, technologists and community leaders for this conversation. After a short presentation about NewsTrust, we will break into small work groups. First, groups will review an article together and then talk about how to discriminate between good and bad journalism. We will also discuss best practices for helping citizens sharpen their news literacy skills.
Some of the questions we’ll discuss in this one-hour event include:
# what is good journalism? how can you tell it apart from misinformation?
# how can we join forces online to share quality news with each other?
# how can we encourage more citizens to grow their news literacy skills?
# how can we improve to serve these goals?

During the meeting, we will introduce what we’re doing at NewsTrust to address these questions– and ask your thoughts on how to best expand this public service — to help more citizens make informed decisions about their lives and governments.

Program size is approximately 20 participants. Please email your RSVP to reserve a spot. More at .

Session leaders: Fabrice Florin, Rory O’Connor and David Cohn,, a non-profit social news network dedicated to good journalism.

4:30 pm Open Space Wrap-up

5:15 pm Shuttle returns to Sonesta Bayfront Hotel

Dinner and meetups on your own